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United we will make a MASSIVE impact

Why - aka our Purpose

To unite global efforts, empower soultions, and save the world from the plastic waste epidemic.

Massive Transformative Purpose (MTP)

Like a mission statement, but HUGE!

"Unite the world with the platform to EMPOWER the plastic circular economy and solve the plastic waste epidemic" - "From 9% today, to 90% by 2050" **

** Today, less than 9% of plastic waste created has been recycled.
Our goal is to reach a 90% recycle rate by the year 2050.
(More information and values in plastic today section, plastic waste management page.

How we will do it

World Vs Plastic realizes the way to make dramatic and sustainable change is to target the main actors in the plastic use cycle :

  • Industry
  • Community
  • Consumer
  • Government

By starting a global movement and designing, developing and spreading the technological platform to support it, World Vs Plastic will unite the world to empower the plastic circular economy and create the solution to the plastic waste epidemic.

What we will do

  • Spread knowledge and raise awareness of the problem through digital marketing techniques
    • web and mobile apps
    • social media virality and influencers
    • digital and physical community marketing
  • Start a movement to push change among:
    • communities
    • consumers
    • policy makers
    • the plastic indsutry

  • Build technology that will

    • Create the software platform to promote the movement
      • WVP Community Components
    • Connect consumer, producer, and policy makers
      • Conscious consumer component
    • Provide the tools for the plastic industry to help make recycled plastic more cost effective.
      • Plastic Shift Exchange
    • Build synergy between existing solutions to optimize recyling.
      • Plastic Labs

        Find out more in the Plastic solution secion, wvp platform page.

  • Unite communities, cities, and the world for:

    • Crowd funding endeavours
      • Supporting Proactive community members working on solutions with crowd funding to help accomplish thier goals and empower their solutions.
    • Clean ups
      • Web and mobile applications will provide infrastructure and tools for motivated community members to work together in their neighborhoods and abroad.
    • Solution promotion, networking, and funding
      • Areas with excess plastic waste will find out about and receive support to connect with existing solution infrastructure. This will start the process of turning plastic waste into value.
    • Community sourced recycling programs
      • Users in areas with inadequate recycling solutions will have a tool to connect with others near by interested in making a change by taking action to create their own recycling infrastructure.
  • Build demand for recycled plastic to:
    • Decrease virgin plastic creation
    • Infor consumers about companies making plastic conscious descisions and products
    • Support a recycled plastic product marketplace to facilitate and ecourage the purchasing process of recylced goods.
  • Create recyling infrastructure world wide
    • Once the WVP system is up and running, we will spread it to parts of the world where plastic waste is abundant and recycling infrastructure is scare.
    • Funding, development, and management will be shared with motivated locals to help build recycling infrastructure.

Find out more

Check out our RoadMap in the Plastic Solutions Section, WVP Roadmap page

Find out how to help and get involved on the next page: Join the movement!